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Privacy and data protection constitute core values of individuals and of democratic societies. This has been acknowledged by the European Convention on Human Rights1 and the Universal Declaration of Human Rights2 that enshrine privacy as a fundamental right. With the progress in the field of infor-mation and communication technologies, and especially due to the decrease in calculation and stor-age costs, new challenges to privacy and data protection have emerged. There have been decades of debate on how those values—and legal obligations—can be embedded into systems, preferably from the very beginning of the design process.

Scott McNealy, CEO of Sun Microsystems, once famously stated:
“You already have zero privacy – get over it.”1 The occasion was a
1999 news conference and McNealy was unveiling his company’s
latest software, a product called Jini that is meant to enable the
networking of a wide variety of devices.

Section 1 of the short paper “Privacy as Data Protection: Some Critical Legal Problems”
presented by Olga Fuentes, Isabel Turégano, Yolanda Doig and Alfonso Ortega at the
International Conference on Competition, Digital Platforms and Big Data
Facultat de Dret (UV) Valencia, 27th – 29th June 2018

Every passing year has become more digital when compared to the preceding one. One of the
defining aspects of the new age is that the activities we used to pursue on a physical level have
 been transferred to a digital level. We communicate, we find dates, we read, we learn, we mourn,
we celebrate, we find our way and we do much more of our everyday practices online.